“A thousand Cielo cars were lined up. Then, a few frames later, a lorry load of Cielos were seen hurtling down a gorging waterfall”.
The scene sent shock waves in the industry. People were awestruck. The Industry wondered; audience enjoyed the scene with bated breath. It was a sheer thriller. Like the James Bond movies, Kunjumon opened his movies with breath taking scenes that prompted people to be seated before the movie started and would draw the audience to the edge of their seats as the movie unfolds. Such was the impact created by KT Kunjumon on the Cine Industry that it would not be an exaggeration if it is said that “such impact was never felt before”.
Kunjumon the name itself means Imaginative, Creative and Gentle. So true to his name, ‘Kunjumon’, the practice in his work is Innovative, naturally. He always wants to be different, New and First. That’s a hallmark of a successful person; who is dedicated to deliver only the best to his customers and incidentally enjoys his work. He always creates master pieces and his creations are unique. He is sure, like, everyone else is that the people need entertainment. The difference is he wants people to come to theatres to specifically see his movies; watch his movies from the beginning of credits to the end. He is different because he wants the audience to watch and enjoy every second of the movie and when they leave the theatre they should take away such a strong message; murmur the songs that they should want to come back, see the movie again.
K T Kunjumon is just not another producer, but belongs to a league of legendary producers of Hollywood; Producer par excellence. When asked about the mega scenes he simply says “I’ve always believed that you have to dazzle the audience to lure them into the theatres.”
He is one producer who knows the pulse of his audience. He has always created awesome movies, invested huge amounts. From the Hero to the Director, he would normally select very talented artists with huge potential, from among the less known people. Then he makes a formidable, super team out of them. His movies are all big budgeted; all of them are box office hits, mega hits. Most of the present days’ superstars from, Director Shankar, Actors Vijay, Sarathkumar, and Actor Director Prabhu Deva, Arjun great music director A R Rahman and lyricists Kavignar Vairamuthu who are legends in their own right now , once got a break By K T Kunjumon and then they broke into big league.
When asked him what has made him so successful? Without winking he says:
“Success is continuous; limitless. Success is to scale up every time you achieve something; better it again and again and so on. Success does not come easily; it is about creating a strong purpose; commit your life to it; Self-belief, Hard work, Genuinity in intentions ie Genuine in being useful to people , Truthfulness, Preseverenes, Discipline, Determination, Quality, Punctuality and topping everything: deliver the promise. Simple: think thousand times before making a promise; but after promise it is your life.
He quotes Thirukural:
Enni thuniga karumam. Thunithapin
Ennuvam enbathu Ilukku.
When asked about the secret of the success of his movies, he quotes again Thirukurals:
Vinaikku urimainadia pinrai avanai
Atharkku uriavanaga seyal (518) and
Ethanai edanal evan mudikkum ena aainthu
Adanai avankan vidal (519)
He explains one is spotting talent and nurturing it and another is select the right person for the right job and leave it to him to complete
Therefore every successful person is personification of Reliability and Gentleness.
Business is about spotting the talent and inspiring the talent to become a leader ; building and managing Relationships. And success or money are something that you should not Chase; you should make them to come to you. Concentrate on developing yourself better and better every day through continuous learning and success will come to you. No emotional attachment to Success 0r Failure or there is no failure. Every failure is a lesson. Best example is ‘Phoenix rises from Ashes’. Every time you fail ; get up, note the lesson learnt; gather energy, challenge you and move on. All the successful persons have succeeded only after failure after failure”
His brainstorming and Ideation techniques are unique and talked about by his team that they bring up so many options to decide upon. That is reflected from the opening and climax scenes of his movies, which have taken the audience to the highest level of involvement. He says with twinkle in his eyes “Once I achieve the audience involvement, they erupt in theatres, enjoy seeing my movies in theatres, I am satisfied that not only I have done justice to the people who come to theatres and realized value for their money but also to the Industry. One of the responsibilities as producer is to make people to view cinema in theatres. The life of a large community of people of Cinema Industry depends on that”. His concern for people of his Industry is unmistakably genuine.
There is something in him, very difficult to emulate is that he works 365 days while his team rest in shifts. His energy level apart from concentration level when on a project is incredible. His success is attributed to his single-minded devotion to his work. “I worship many Gods; but believe in only one God –that is my work. My work is my worship” he says. He strongly believes that when work becomes prayer, excellence manifests. He has proved it many a time by his actions and the results he produced. Kunjumon is known to have a penchant for working with artists who are upcoming. Not with standing his flamboyant image, reputation for opulence; he is very meticulous in his planning and in executing his projects .He is reputed to have Eagle’s eyes; seldom anything misses his sight. And he is a producer who knows the game well.
After he became successful as a film distributor and gained in confidence, he tested the waters of Film industry by producing economically budgeted movies in Malayalam and Tamil Then came Gentleman like lightning and thunder; took the industry by storm; Revenue rained. The Industry along with audience was spellbound. People had not stopped talking about it; people were still humming the songs; accolades had not stopped pouring in; Kadhalan came , with Prabhu Deva, for the first time, in the lead. The Movie was a super-duper .A Music extravaganza. The song ‘Muqala Muqabula’ straight out of a Mexican cow boy movie was a hit beyond imagination. The animation work was done in Hong Kong by S T Venki. With the amount spent to bring out such an extraordinary song sequence, some other persons could have taken a movie. The song was the first in the Indian Cinema to be digitally computerized. Acclaimed as technically innovative and creative, the song was a path breaker. His team adored him for his penchant for applying state of art technologies. Kunjumon always believed that the audience should get only the best as that is what they rightfully deserve. He sets trends by introducing new techniques in animation, graphics and Dolbhy and Dts in his films. Kunjumon always believed in setting the Thames on fire.
Kadhal Desam in 1996 was produced on a set designed by legendary Thotta Dharani on 72 acres of land in G V Garden, Mahabalipuram at cost of around Rs 3 Crores. The set per became a hit with the tourists. The music enthralled the audience. The movie redefined the meaning of Friendship and beauty of womanhood.
“Oh! My word. It is very simple message, so beautifully presented. Whole movie was just lovely” was a remark by a student after viewing the movie.
Projects handled as Distributor
Acquired the Distribution rights in Chennai, North Arcot, South Arcot, Chenglepet and Coimbatore in Tamil Nadu.
Kunjumon was invited for the TASHKANT International Film Festival as Distributor of Kamal Hasan’s film Nayakan, where the film was screened